by Daniel C. Esty (Get the Book)Rather then dwelling on the case for sustainability, as most current books seem to do, these authors, in this sequel to their bestselling book Green to Gold, (CH, Feb'07, 44-3366), present a unique, practical strategy for adding organizational value and contributing positively to global welfare. The book's 23 well-written chapters are divided into six parts that describe how to build an eco-strategy, assess environmental risks, incorporate the strategy into all business functions, implement an action plan, and evaluate and report success. From the most basic levels to boardroom leadership, the book is filled with excellent contemporary examples, real-world best practices, checklists, frameworks, action plans, and step-by-step guidance detailing the ways in which companies can achieve a strategic eco-advantage while also creating a sustainability culture and long-run growth in both revenues and profit margins. Those with a pragmatic interest in innovative strategies embracing sustainability concomitant with organizational competitiveness will find this book an important guide and reference. Familiarity with contemporary business practices, organizational leadership, and environmental issues would be helpful. --Choice
