The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy kawasaki     (Get the Book)
Kawasaki (Haas Executive Fellow, Univ. of California Berkley's Haas Sch. of Business; chief evangelist, online design service Canva; coauthor, The Art of Social Media) here fully revises and expands 2004's The Art of the Start. His goal is to "make entrepreneurship easier for you," and he does so by arranging this book within categories: Conception (the art of starting up); Activation (launching, leading, bootstrapping, fundraising, pitching); Proliferation (building a team, evangelizing, socializing, rainmaking—generating larger quantities of sales); and Obligation (how to become someone ethical, graceful, and admirable). This very practical guide takes readers through the steps needed to launch a successful business. Nitty-gritty topics covered include: regulatory compliance, how to raise seed capital, how to present a good demo to an audience of venture capitalists, selecting a name for the company, hiring employees and building the team, pitching the start-up and product, and effective use of social media. Each chapter includes a further-reading list and exercises (e.g., "go to websites of your favorite companies and try to find information about how to apply for grants and volunteer for the company"). Kawasaki also includes FAQs related to the start-up process and microchapters on subtopics, for example, "The Art of Leading" offers the minichapter "How To Manage your Board." VERDICT An excellent guide packed with valuable information for students, would-be entrepreneurs, and practicing entrepreneurs. --Library Journal

The Power Formula for Linkedin Success: Kick-Start Your Business, Brand, and Job Search

by Wayne Breitbarth     (Get the Book)
Those who dismiss the power of LinkedIn as a job-search tool in the new information era, take heed. LinkedIn is not a fad. The website relies on social media to allow users to connect and exponentially broaden their professional networks. Breitbarth argues that users have nothing to fear but everything to gain from taking full advantage of the new frontier of online networking. Geared toward professionals looking for a change or out-of-work jobseekers, the author sets out to transform anxiety into action. Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account. In 20 short chapters, the author provides step-by-step instructions for creating a meaty, effective LinkedIn account. The book's well-documented catalogue of contents will allow readers to conveniently flip to areas of interest, and the author's easy-to-follow instructions will shepherd newbies through a variety of topics. Among them: how to build your professional network, how to make new connections and, most importantly, how to find a job. --Kirkus

Coined : the rich life of money and how its history has shaped us

by Kabir Sehgal     (Find the Book)
Sehgal worked for Lehman Brothers and had a front-row seat when it failed. Now a vice president with J.P. Morgan, the author has a self-professed obsession to understand money. This book was written not to be a definitive work but to spark the reader's curiosity about the subject. Divided into three sections, it covers the mind (why—biology, psychology, and anthropology), the body (what—hard, soft, and future), and the soul (how—values and creativity) of money. From the history of currency as a storage of surplus value to the future of it as digital legal tender, Sehgal investigates it all with best- and worst-case scenarios. Using a bit of a scattergun approach, he takes the reader from the Galápagos Islands, the vaults under New York City, and excavations in Bangladesh as he shows that money is a symbol of what man values. While the study of money can be a never-ending pursuit, the author acknowledges that just as humankind has shaped and created money, so money has shaped and created civilization. VERDICT While not an exhaustive discussion of money's history and future, Sehgal's book is a worthwhile treatment for the curious. --Library Journal

Boom, bust, exodus : the Rust Belt, the maquilas, and a tale of two cities

by Chad Broughton   (Get the Book)
As with many abstract concepts, globalization is best appreciated—or not—in terms of its effects. Other writers have used the products of globalization (jeans, T-shirts, etc.) to illustrate their points. Here, Broughton (senior lecturer, public policy studies, Univ. of Chicago) demonstrates the outcomes with his tale of two cities. Galesburg, IL, in America's Rust Belt, was the site of a massive Maytag plant that cranked out refrigerators in the 1990s and early 2000s. When the company hit hard times in 2004, it transferred manufacturing to its spanking-new maquila (a production operation in a free-trade zone) in Reynosa, a Mexican border city on the Rio Grande. Broughton introduces readers to workers on both sides of the border. As their daily lives, families, aspirations, and struggles come into focus, globalization puts on a very human face. Mexican workers migrate from the agrarian economy of Veracruz to the northern border maquiladoras (factory towns) in hopes of a better life—many to find they've merely escaped the shadows of feudalism for the equally dark side of capitalism. Displaced Maytag workers in Galesburg struggle to support their families in lower-wage work, prepare for other careers, or move out of town. VERDICT As the economic watchword of the millennium, globalization is a cliché. But this story reveals the truly local results of this phenomenon. Though there aren't a lot of winners on the front lines, as in any good Dickens narrative, this tale shows that the human spirit rises above would-be captors. --Library Journal

The opposite of spoiled : raising kids who are grounded, generous, and smart about money

by Ron Lieber     (Get the Book)
Next to discussions about sex and drugs, talk about money is probably the hardest for parents to have with their children. Lieber, “Your Money” columnist with the New York Times, answers sticky questions about matters ranging from allowances to student loan debt to deeper concerns about how to know when one’s children are too obsessed with money and material things. Delving into behavioral economics, Lieber advises parents to take into account the emotional aspects of money, including the role of social media in churning desires to spend. He also tackles worries about downward mobility and how to prepare children for future prospects that may not be as secure as their parents’. Through stories of families from varied geographical locales and economic classes, Lieber focuses on values and virtues to encourage in children to ensure they will not be spoiled, including generosity, patience, and perseverance. Using those virtues, Lieber guides parents in conveying the value and significance of money and how to use it wisely, how to spend and save, how to give and invest. Parents will appreciate the sound advice and broad perspective Lieber offers on this important subject. --Booklist

The hidden leader : discover and develop greatness within your company

by Scott K. Edinger      (Get the Book)Consultants Edinger and Sain explore the idea of hidden leaders: those who act like leaders regardless of their position or job description. These employees, the authors argue, are key assets, essential to the success of any company to which they belong but typically lacking the "positional power" of upper-management jobs. The book identifies four facets of this leadership style: integrity, interpersonal skills, being results oriented, and being customer focused. Edinger and Sain spend considerable ink detailing how managers can find hidden leaders and create new ones by helping their employees develop new skills. Throughout, they provide numerous worksheets and assessment tools, both in the book itself and on a number of online platforms created by the authors, closing with a checklist of traits common to hidden leaders. Debunking the myth that leadership is all about status and power, this book suggests that employees at any level can motivate those around them, drive performance, and improve an organization's bottom line. --Publisher's Weekly

Landscapes of change : innovative designs and reinvented sites

by Roxi Thoren                (Get the Book)
The nature of landscape architecture has changed, owing in part to the changes in nature, both Mother and human. As the effects of climate change are being felt and anticipated, the consequences of decades of narrowly focused economic, social, and political policies are reconfiguring how our cities, suburbs, and open spaces need to function in order to achieve maximum impact with minimum disruption. With so much at stake, today's urban planners need to rely on landscape architects as integral members of their team from the outset rather than end-stage consultants called in to add aesthetic interest to their engineered creations. By showcasing more than two dozen visually, socially, ecologically, and technically stunning sites, Thoren identifies innovative landscape interpretations that are being applied to today's most challenging infrastructure problems. She also celebrates visionary landscape architects who are creating a paradigm shift within their profession. Five types of sites are profiled, from the resurgence of ecological urbanism that incorporates and highlights natural systems within a city environment to edible landscapes that develop agricultural oases in the heart of urban food deserts. Taking readers on an intriguing international journey, Thoren eloquently profiles the vanguard of imaginative, artistic, and inspired designers who are creating an invaluable legacy for their profession and the land itself.