The 1% windfall : how successful companies use price to profit and grow

 by Rafi Mohammed.  Pricing consultant Mohammed highlights ideas and tactics that build a foundation to create a pricing strategy for every global company, answering the question, How would a 1% increase in price affect operating profits? We learn about the author's concept of value pricing, which is based on how customers make purchase decisions and involves setting prices that capture the value customers place on the product rather than what it costs to manufacture it. The author tells a compelling story of Southwest Airlines and how it has increased revenue by charging more for an added feature that a certain customer segment values. With a goal of win-win for both a company and its customers, the author shares his success story interviews with managers in a wide variety of industries. He concludes with an action plan for a comprehensive pricing strategy and observes, The financial benefits of a 1% price increase . . . illustrate the power of pricing and its direct link to the bottom line. This is an excellent book. --Booklist (Check Catalog)

Economics for the rest of us : debunking the science that makes life dismal

 by Moshe Adler. Academic Adler sets out to explain the key concepts and theories of mainstream economics and less-known alternatives. The book considers the two cornerstones of economics. One is economic efficiency and its definition, which at one time included distribution of income but now focuses upon free markets, ruling out government intervention to decrease inequality. The second cornerstone, what a worker earns, is not based on the value of an individual's contribution to production, which the author contends is a flawed concept; wages are determined by the power workers possess or do not possess at the bargaining table, and Adler points to CEOs' obscene compensation, which he concludes is awarded because they work for shareholders who are too numerous and lack control. Everyone will not agree with the author, but he makes thoughtful arguments intended for educated readers who are not schooled in economics. --Booklist  (Check catalog)

How to get any job : life launch & relaunch for everyone under 30 (or how to avoid living in your parents' basement

 by Donald Asher. Career guru Donald Asher has updated his job search bible How to Get Any Job: Life Launch and Re-Launch for Everyone Under 30, now available in a new second edition. Target audience: Perfect for every soon-to-be college grad who hasn’t thought beyond finding paid employment in order to get out of his parents’ house. The author, who has made more than $1 million rewriting executive resumes, has some unexpected advice: Stop working on your resume and start by figuring out your passion. He advises college students to quit worrying about just getting a job and instead focus on life planning.
Best advice: Finding the right career is a process of self-discovery. Asher takes the reader through a series of activities, including listing the top five world issues you’re concerned about and every job ever held by everyone in your extended family, to help you discover your values, interests and potential career areas. He advocates going beyond choosing a college major by contemplating what will make you happy.
Biggest surprise: Asher’s advice can seem pushy. He recommends calling leads once a day for 100 days and says the biggest problem for job seekers is not being aggressive enough.  --BookPage Reviews. (Check Catalog)

Good value : reflections on money, morality, and an uncertain world

 by Stephen Green. Beginning with the recent financial crisis, Green, the former CEO of HSBC and an ordained Anglican priest, launches into a deeply reflective examination of globalization, urbanization, and the market economy. Drawing on a diverse range of sources-from the Koran to The Wealth of Nations, T.S. Eliot to Thomas Friedman-and placing market vicissitudes into a broad historical context, he contends that globalization has passed the point of no return and that, despite its flaws and failings, the market economy is the best economic arrangement available. Green pivots to consider the importance of corporate and personal responsibility in an increasingly interdependent world. Though the author does describe the Christian foundations for his own metaphysical and ethical views, he spends more time discussing Goethe's Faust than any Gospel. Green never calls for any particular reform; rather he makes an inspiring and erudite case for individuals to make moral sense of their lives and strive to make a better world despite the inherent imperfections in human nature and the globalized marketplace. --Publishers Weekly. (Check Catalog)

Use your head to get your foot in the door : job search secrets no one else will tell you

 by Harvey Mackay. This collection of job search tips by Mackay (Swim with the Sharks Without Being Eaten Alive) follows the style of his previous best sellers, complete with humorous examples and "Quickie" one-page stories that illustrate his main points. Don't let the cover or any worry about his sense of humor dissuade you: this is a very useful book. The short chapters with descriptive titles make it easy to navigate, and Mackay offers tips-from changing your attitude to getting hired-both for those currently employed but wishing to position themselves better in their current companies and for those who are out of work. Highly recommended for job seekers and career changers at all experience levels. --Library Journal. (Check Catalog)

Conflict resolution at work for dummies

 by Vivian Scott. A practical workplace guide to handling conflict effectivelyManaging employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Conflict Resolution at Work For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale. One of the only trade publications that takes the manager's perspective on how to address conflicts, resolve disputes, and restore peace and productivity to the workplace Examines more positive means for resolving conflicts (other than arguing, surrendering, running away, filing a lawsuit, etc.) Helps managers and employees sort through problems and make the workplace a more rewarding place. --Publisher. (Check catalog)