Saved : how I quit worrying about money and became the richest guy in the world

by Ben Hewitt    (Get the Book)
Hewitt expands on previous writing about food (Making Supper Safe: One Man's Quest to Learn the Truth About Food Safety) to provide sustenance for the mind and soul in this energetic and challenging examination of how we live and what we live for. A self-employed writer in northern Vermont, Hewitt comes to see his self-reliant friend Erik Gillard as a foil to the destructive pursuit of monetary, hence illusory, riches. Crisp, vivid descriptions of the two mushroom gathering, visiting an old sugarhouse, and building cabin steps display the practical skills that Hewitt endorses, and evoke Thoreau's precise depictions of nature. Despite his doubts and misgivings, for Hewitt the ultimate significance of the individual example is to blaze a trail to communal changes. However the reader chooses to regard Hewitt's acquired insights, his presentation of a conscious alternative to the life of quiet desperation is inspiring. --Publishers Weekly

Facebook marketing all-in-one for dummies

by Amy Porterfield (et al)   (Get the Book)
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook. (Summary)

How much can I make? actual sales and profit potential for your small business.

The single most important task for a prospective franchisee (or small businessperson) is to prepare a realistic cash flow statement that accurately reflects the economic potential of a franchise (business). How Much Can I Make? is an “insider’s guide” that provides historical sales, expense and/or profit data on actual franchise operations to establish a solid basis upon which to make these critical financial projections. Over 100 Financial Performance Representations, prepared by the franchisors themselves, are included for major industry categories. The roster of franchisors included runs from the McDonald’s and Burger Kings of the world to several newer, smaller franchises with significantly fewer operating units. Only about 35 percent of franchisors provide this information. Given that franchisors are not allowed to make, or even discuss, any financial projections other than those published in their Franchise Disclosure Documents, this hard-to-obtain data is especially useful.    (Get the Book)

The solution selling fieldbook

by Keith M. Eades    (Get the Book)
The breakthrough process used by more than 500,000 sales professionals worldwide!. "The Solution Selling Fieldbook" helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales.. Building on the processes, principles, and management systems outlined in "The New Solution Selling," this practitioner's workbook features: . . A complete step-by-step blueprint for sales success. A trial copy of Solution Selling software. A valuable Solution Selling CD-ROM that includes tools, templates, and sales letters. . Includes Exclusive Solution Selling Software on CD-ROM. More than 120 work sheets on negotiating, opportunity assessments, implementation plans, and more. Letters/e-mail templates. Coaching on Solution Selling techniques. Import/export capabilities. Links to more Solution Selling content. (Summary)