The AMA handbook of business documents : guidelines and sample documents that make business writing easy

 by Kevin Wilson and Jennifer Wauson. Your company "s identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. The AMA Handbook of Business Documents takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create: Proposals Memos E-mails Press releases Collection letters Speeches Technical, research and lab reports Sales letters Policies and procedures Warning letters Announcements Suited equally to executives, entrepreneurs, managers, and administrative staff anyone charged with putting a business "s intentions into words The AMA Handbook of Business Documents is a versatile, powerful, and indispensable toolbox. --Publisher (Check Catalog)

Escape velocity : free your company's future from the pull of the past

 by Geoffrey A. Moore. Moore, consultant, entrepreneur, and venture capitalist, offers advice on how a company's management should continue to maximize results from past successes while setting sights on new growth and opportunities. Globalization is the significant reality that has changed the corporate landscape for everyone. Using case studies, charts, and diagrams, the author devotes a chapter to each element of his Hierarchy of Powers, which evaluates all economic competition in relation to five types of economic power: category power (demand for a given class of products/services), company power (typically exhibited in market share), market power (reputation within a market segment and its share of that segment), offer power (demand for a given product/service vis-a-vis competitors), and execution power (ability to outperform competitors). Moore concludes, the advantage goes to whomever can call the tune first, identify the relevant changes under way, find the pivotal role to play, and communicate the vision in actionable frameworks. This is a thought-provoking book for business leaders and those seeking leadership roles. --Booklist (Check Catalog)

The big enough company : creating a business that works for you

 by Adelaide Lancaster. Lancaster and Abrams, the founders of In Good Company, a New York City community workspace for female entrepreneurs, draw on the acumen of 100 businesswomen for tips on building a strong, sustaining company tailored to your needs and capabilities. Entrepreneurs, they argue, frequently start their own businesses because they think leaving the corporate world will give them freedom and the power to be their own bosses-but as time goes by, the pressure to expand can leave them feeling that the businesses are owning them rather than the other way around. How do you sustain a company that is just big enough to deliver what you need and achieve what you want? The authors use case studies from their interviews to illustrate the need to undertake smart growth that is strategic, creative, and goal-driven, to clarify your goals and your purpose, to build and manage an effective team, and to keep focused and keep goals reasonable. Their approach is inspirational and strategic, rather than immediately actionable; it's smart, helpful reading that stops just short of providing a toolkit for putting real change into effect. --Publishers Weekly (Check Catalog)

The great crash ahead : strategies for a world turned upside down

 by Harry S. Dent. With little attempt to soften the blow, Dent (The Great Depression Ahead) and Johnson use demographics to predict that the Dow Jones Industrial Average will drop to approximately 3,000 between late 2012 and late 2014, while house prices will fall between 55% and 65% before the crisis ends. At the end of their spending lifecycle, aging Baby Boomers are avoiding conspicuous consumption and heavy credit card debt, and saving for retirement, rather than investing in college educations, or making large real estate purchases. By the time readers absorb the theory of seasons of inflation over an 80-year cycle, problems with the Fed, and unfunded liabilities in all strata of government, they may feel that the best place for their money is in a sock under the mattress. However, Dent and Johnson offer suggestions for surviving the next decade, as well as a few simple (perhaps obvious) ideas to solve national problems, including Social Security and the mortgage crisis. --Publishers Weekly (Check Catalog)