Fake work : why people are working harder than ever but accomplishing less, and how to fix the problem

 by Brent D. Peterson / Written by two successful business consultants with decades of experience, "Fake Work" is a groundbreaking and useful business book that shows employees at every level how to be more productive and efficient in the workplace. --summary. (Check Catalog)

Sales 2.0 : improve business results using innovative sales practices and technology

 by Anneke Seley. Summary: Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from itSales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company's long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

 by Bob Stone. Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years,Successful Direct Marketing Methodshas been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition ofSuccessful Direct Marketing Methodscontains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methodsoffers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --Publisher. (Check Catalog)

Inside the mind of the shopper : the science of retailing

 by Herb Sorensen. Sorensen (Global Scientific Director, TNS Shopper Insights) provides a valuable explanation of retailing, revealing many insights about the shopper and beyond. His book is steeped in data and analysis and presented in an accessible manner. Sorensen is an authority on observing and measuring buyer behavior and attitudes. While he has a PhD in biochemistry, his work is not steeped in biological factors or neuroscience as much as an extensive understanding of actual behavior. In this sense, Sorensen thoroughly explores and expands on the what and how of buyer behavior in retail settings, but he does not expose or explore the why with the same depth. This book is a worthy companion to the similarly constructed work of Paco Underhill, e.g., Why We Buy: The Science of Shopping (2000) and Call of the Mall (2004). It is a suitable resource for retail instructors, students, and practitioners, but it does not offer substantial theory from an academic researcher's perspective. Summing Up: Recommended. General readers, upper-division undergraduate students, and practitioners. --Choice. (Check catalog)