The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today

 by Jeanne C. Meister. To those corporate executives and managers who've naysayed the power and transformational capabilities of Web 2.0, this book is for you--if you're open to change. To those readers, consultants, and employees already embracing the world of social media, this collection of case histories, significant statistics, and personalized anecdotes will enable you to further the engagement within (and without) your organizations. Regardless, it is clear that author-scholar Meister and former chief learning officer Willyerd have tackled and tamed the tiger of talent. Be aware, within their recitation of the 10 forces shaping the world to the final 10 initiatives HR can spark to achieve the 2020 workplace, is an ever-growing concern that the formerly pooh-poohed death of talent will be real in a decade. Many of their lessons learned are standard operating procedure in professional literature and daily news, like the shifting demographics of the workplace and the demand for corporate social responsibility. --Booklist (Check Catalog)

Russia after the global economic crisis

 by Anders Aslund. This second book from the Russia Balance Sheet project (the first, The Russia Balance Sheet, by Anders ^DoAslund and Andrew Kuchins, CH, Nov'09, 47-1531) focuses on 12 topics that illuminate why Russia suffered worse than any other G-20 country in the recent global economic/financial crisis. They include "current" economic conditions, corruption, energy (in)efficiency, political factors and the (centralized) state, foreign economic policy, and the need for military and high-tech industry reform. The book concludes that while Russia successfully weathered the "perfect storm" of declining oil prices, capital outflows, and the international fallout from the conflict with Georgia, long-term structural challenges are substantial. Whether Russia will develop a federal system suitable for social development, reduce barriers to innovation and business development (caused by corruption, lack of rule of law, debilitating regulations, reliance on energy rents), and promote wellness among the population remains to be seen, as does improvement in Russian foreign policy and in US-Russia relations. The book is well written and uses very recent data, making it one of the best single sources of information about current economic conditions in Russia. The chapters on high-tech industries and military reform offer information and insights not typically provided. Summing Up: Highly recommended. --Choice (Check catalog)

Why customers really buy : uncovering the emotional triggers that drive sales

 by Linda Goodman. Goodman and Helin, independent business consultants, introduce emotional trigger research, a new approach that uncovers the spontaneous triggers that drive customer sales. They review research in the field, then show how customers emotionally connect with a product or service, and tell how to craft solutions to reach them. Twelve real- world case studies illustrate how emotional trigger research can solve challenges in sales, marketing, and customer relationships. A final section looks at integrating emotional logic into the organization (Check Catalog)

What women want : the global marketplace turns female-friendly

 by Paco Underhill. It may still be a world "owned by men, designed by men, and managed by men," but sales guru Underhill (Why We Buy) argues that companies which fail to recognize women's purchasing power will miss out on the consumer bonanza of the future. In this lively study, the author traces how middle-class women's entrance into the workplace has reshaped everything from demand to design and reveals the future implications for consumer behavior as women of all classes outpace their male counterparts in college attendance. In a friendly, conversational style, Underhill discloses how the business landscape is being transformed to be safer, more accessible, and attuned to women's wants such as houses that are designed with bigger, more open kitchens that can serve as "the unofficial domestic control center of a contemporary home." Underhill's conception of the female consumer is outmoded at times (larger bathrooms in houses are supposed to serve as the "penultimate inner sanctum [for] today's frazzled female"), but he makes a compelling argument that a failure to cater to women consumers with products, services, environments, and customer experiences that meet their expectations is just "bad business." --Publisher's Weekly (Check Catalog)

Islands of profit in a sea of red ink : why 40% of your business is unprofitable, and how to fix it

 by Jonathan L S. Byrnes. The claim made by the author, a Senior Lecturer at MIT, wasn't gleaned from a study; rather, it comes from his own experience as a consultant, and the examples and suggestions in his first book are aimed squarely at managers. Byrnes finds unprofitability almost everywhere-in accounts, order lines, vendors, sales channels, and products-and blames corporations for focusing insufficient resources on the bottom line. Drawing from a monthly column he wrote for a Harvard Business School e-newsletter in the early 2000s, Byrnes offers managers tips on reestablishing a healthy profit, such as creating a profitability database, modeling a customer, creating an action plan, and institutionalizing profit mapping. Thirty-six chapters arranged in four sections (thinking, selling, operating, leading), and dozens of boxed "things to think about" and "lessons for managers" cover profit from the supply chain to the customer. While many of the best-known companies Byrnes references have a whiff of old news about them (Walmart, Dell, GE), case studies of lesser-knowns like Nalco Chemical and SKF Bearings may offer the dedicated reader more to take away. --Publishers Weekly. (Check catalog)