Marketing without advertising

 by Michael Phillips and Salli Rasberry. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business, attract new customers and gain their trust, turn dissatisfied customers into loyal supporters, list your products or services widely and inexpensively, plan marketing events that will keep customers involved, encourage the media to comment positively on your business, The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.--Publisher  (Check Catalog)

Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs

 by Craig Stull. This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. --Publishers Weekly. (Check Catalog)

The total money makeover : a proven plan for financial fitness

 by Dave Ramsey. Radio talk-show host and bestselling author Ramsay (Financial Peace) is less a financial analyst and more of a preacher, which explains both his popularity and the appeal of this book, which jsut might gain a wide audience. The bedrock of his system is simple: work hard, pay what you owe and stay out of debt. His main commandment is "Pay cash." He first exhorts the reader to take "baby steps," which are designed to build on each other: first, save $1,000 as an emergency fund; then, pay off all debts from smallest to largest; save a larger three-to-six-month emergency fund; finally, start to save for college and pay off your home mortgage. Ramsay understands the difficulty in putting these steps into action, and therefore packs his book with personal testimonials from everyday people who have used his system and have become debt free, with obvious struggles. The key is what Ramsay calls "Gazelle intensity," which is to live a financial life the way a gazelle saves itself from an attacking cheetah-"outmaneuver the enemy and run for your life." While Ramsay provides some helpful charts and graphs so readers can keep track of their efforts to follow his steps, the strength of this book is that it is a straightforward motivational tool. He provides the brutally direct truth about the hard work it takes to become free of debt, and his directness is a great part of the book's charm. --Publishers Weekly. (Check Catalog)