by Michael Phillips and Salli Rasberry. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business, attract new customers and gain their trust, turn dissatisfied customers into loyal supporters, list your products or services widely and inexpensively, plan marketing events that will keep customers involved, encourage the media to comment positively on your business, The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.--Publisher
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