Business and Finance Page

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Monday, December 29, 2008

The Ten Roads to Riches: The Ways the Wealthy Got There (and How You Can Too!


by Kenneth L. Fisher. A columnist for Forbes magazine shares his personal approach to wealth and success as he discusses ten different ways to amass a fortune, describing the guideposts and warning signs on the path to wealth.
A noted columnist for Forbes magazine shares his personal approach to wealth and success as he discusses ten different ways to amass a fortune, describing the guideposts and warning signs to help readers on their chosen path to wealth. (Check catalog)

Wednesday, December 24, 2008

The SBA Loan Book:


Get a Small Business Loan--Even with Poor Credit, Weak Collateral, and No Experience: by Charles H. Greene. More Than $12 Billion in loans are available for small businesses--and here's how owners can grab it! The SBA Loan Book, 2nd Edition provides step-by-step instructions on how to maneuver through the complex maze of eligibility, qualification, and approval needed to get SBA financing. This edition includes the most up-to-date information on policy changes, including Revision E, the 504 program, the SBA Express program, and the latest forms and resources. (Check Catalog)

Monday, December 22, 2008

Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition



by Guy Kawasaki.Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world. (Check catalog)

Thursday, December 18, 2008

Effective e-mail marketing

The complete guide to creating successful campaigns, by Herschell Gordon Lewis.
Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He also shows how to obtain quality e-mail lists, explains what really is and isn't considered "spam," and gives many attention-grabbing tips tailored to e-mail. [from Booklist May 2002]

Saturday, December 13, 2008

My so-called freelance life : how to survive and thrive as a creative professional for hire


by Malcolm Goladwell. Shares uplifting tips and advice for women seeking to embark on a freelance career, in a guide for business professionals of all experience levels that also offers counsel on how to balance a working life with family responsibilities. Original.

Thursday, December 11, 2008

The Quest for Global Dominance


Transforming Global Presence Into Global Competitive Advantage, by Anil K. Gupta. This new edition offers an updated, more forward-looking view of what it takes for a company to successfully emerge as the globally dominant player within its industry. (Check catalog)

Wednesday, December 3, 2008

The Halo Effect: And the Eight Other Business Delusions That Deceive Managers


"Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.

I.O.U.S.A. One Nation Under Stress In Debt.


The United States has been spending its way deeper and deeper into the red, and saddling future generations with the mess-but who's paying attention?To answer that question, the companion book to the critically acclaimed documentary I.O.U.S.A. talks with some of the most revered voices in the nation. (Check Catalog for Availability)

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition


In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. (Check the Catalog for Availability)