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Wednesday, December 3, 2008

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition


In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. (Check the Catalog for Availability)