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Tuesday, February 17, 2009

Why GM matters : inside the race to transform an American icon

by William J. Holstein. In Why GM Matters, William Holstein goes deep inside GM to show what’s really happening at the country’s most iconic corporation. Where critics say that GM has sat on its hands while the market changed, Holstein demonstrates that GM has already radically retooled its entire operation, from manufacturing and cost structure to design. (Check the Catalog)