by Al Ries. Father and daughter marketing experts and bestselling authors of The Fall of Advertising, the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. The Rieses are persuasive in their argument, examining tried-and-true brands as well as those that have faded. Entertaining and enlightening, this book has much for executives and managers at all levels to ponder. Publisheer's Weekly Review. (Check Catalog)
Thursday, March 5, 2009
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by Al Ries. Father and daughter marketing experts and bestselling authors of The Fall of Advertising, the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. The Rieses are persuasive in their argument, examining tried-and-true brands as well as those that have faded. Entertaining and enlightening, this book has much for executives and managers at all levels to ponder. Publisheer's Weekly Review. (Check Catalog)
