Tell to win : connect, persuade, and triumph with the hidden power of story

 by Peter Guber. True business leaders know that stories, not facts and statistics, sell an idea. Guber, chair/CEO of the Mandalay Entertainment Group, offers insight on how to craft and deliver a story that will bring an idea to life. Guber liberally draws on the wealth of stories from his years of experience as a Hollywood studio executive and includes anecdotes from former President Bill Clinton, Michael Jackson, Deepak Chopra, Alice Walker, Gene Simmons, Wolfgang Puck, and dozens of others on how they have used personal stories to motivate. While books by Stephen Denning (e.g., The Leader's Guide to Storytelling) and Annette Simmons (e.g., The Story Factor) delve into how storytelling can be used to lead organizations, Guber focuses on how it can be employed in negotiations as well. VERDICT This will appeal to the casual business reader and those interested in the entertainment industry. --Library Journal (Check catalog)