Corporate community involvement : the definitive guide to maximizing your business' societal engagement

 by Lakin and Scheubel. Lakin and Scheubel, specialists in international corporate communication and corporate community involvement programs, present a comprehensive, practical guide to developing and implementing corporate community engagement programs. For neophytes or those actively engaged in community outreach, this book is an important reference and a useful resource. Eleven well-written chapters provide a step-by-step approach, emphasizing best practices, to creating a corporate culture that embraces community engagement and effective corporate citizenry. Topics include development of the right company involvement strategy; roles in, skills needed for, and responsibilities of community involvement; costs and budgetary implications of community engagement; integration of community engagement into business and organizational cultures; effective communication of community programs; and measurement and evaluation of engagement programs. The Corporate Community Involvement Web site complements the book with chapter synopses and a Conversation section, which allows users to interact with the authors or post comments to an open forum. Excellent illustrations and a series of interviews with representatives of global companies and community involvement professionals enhance the chapters. A glossary of relevant terms and an "Organizations for Corporate Responsibility and Corporate Community Involvement" list conclude the book. --Choice (Check catalog)