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Friday, November 4, 2011
Uncertainty : turning fear and doubt into fuel for brilliance
by Jonathan Fields. Human beings are temperamentally, viscerally opposed to uncertainty, especially in our careers, but lawyer-turned-entrepreneur Fields works to persuade his readers that uncertainty can be freeing and energizing-and isn't just for startups-while workers of all levels can transform that space of limbo into a site for thinking creatively. He presents a practical set of tools for overcoming fear of the unknown and rituals that help "reframe uncertainty, risk, and exposure as allies for creating and innovating on a level you never thought possible." Interestingly, he finds the biggest leaps can be taken most successfully in the company of others, both by joining efforts with a hive of similar-minded people, and by inviting your colleagues and even customers into a process of co-creation. Though uncertainty is difficult, Fields encourages readers, in the words of one devotee, to "jump out of a perfectly good airplane" and take the chance that will lead to greatness. A sympathetic and practical primer on fear management and risk taking. --Publishers Weekly (Check catalog)