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Friday, October 19, 2012

The women's small business start-up kit : a step-by-step legal guide

View full imageby Peri Pakroo     (Get the Book)
Pakroo, an attorney and small-business expert, plumps up her earlier book, The Small Business Start-Up Kit: A Step-by-Step Legal Guide (6th ed., 2010), by adding material that focuses on the unique needs of women entrepreneurs. Both books offer solid advice on crafting a business plan, designing a marketing strategy, choosing the appropriate legal structure, handling employment issues, and working with legal and financial professionals. In this new volume, Pakroo adds an opening chapter on work/life balance that discusses working with spouses, mixing business and children, and designing a business structure compatible with career and family goals. She covers the challenges of home-based businesses; considers financial, tax, and health-care considerations for women; and provides a list of agencies that serve women in business. There are tips, anecdotes, and practical insights from a number of accomplished women entrepreneurs on such topics as business travel with children and creative ways to reduce child care costs. The accompanying CD includes extended interviews and a collection of financial forms and worksheets. VERDICT There is enough distinctive material here to justify owning this as well as Pakroo's other title, at least in larger public libraries. Newly entrepreneurial women will appreciate this source. --Library journal