by Damian Ryan. Ryan and Jones, digital media experts, explore marketing as an applied discipline and make thoughtful predictions about where the future of the profession is heading in a digital world. Their stated goal for writing this book is to "help you and your business choose online advertising and marketing channels that will get your ideas, products and services to a massive and ever-expanding market." They accomplish this goal by their contextual approach as well as by the clarity of their presentation. Each chapter begins with "Our Chapter Pledge to You," and each is filled with practical illustrations expressed in concise, uncluttered prose. Topics include developing an online marketing strategy, Web site development, e-mail marketing, use of social media, and online public relations. The text neither panders to the reader, promising instant solutions and expertise, nor overwhelms with opaque language and theoretical illustrations. Rather, the subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers. Especially valuable to the novice reader is a comprehensive glossary that seeks to define the ever-evolving language of digital marketing. A useful guide to digital marketing and where it will go in the future. --Choice (Check catalog)
Tuesday, July 28, 2009
Understanding digital marketing : marketing strategies for engaging the digital generation
by Damian Ryan. Ryan and Jones, digital media experts, explore marketing as an applied discipline and make thoughtful predictions about where the future of the profession is heading in a digital world. Their stated goal for writing this book is to "help you and your business choose online advertising and marketing channels that will get your ideas, products and services to a massive and ever-expanding market." They accomplish this goal by their contextual approach as well as by the clarity of their presentation. Each chapter begins with "Our Chapter Pledge to You," and each is filled with practical illustrations expressed in concise, uncluttered prose. Topics include developing an online marketing strategy, Web site development, e-mail marketing, use of social media, and online public relations. The text neither panders to the reader, promising instant solutions and expertise, nor overwhelms with opaque language and theoretical illustrations. Rather, the subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers. Especially valuable to the novice reader is a comprehensive glossary that seeks to define the ever-evolving language of digital marketing. A useful guide to digital marketing and where it will go in the future. --Choice (Check catalog)
