by Andrew Goodman. Now in its second edition, this guide for using Google AdWords features new strategies for selecting and grouping keywords, increasing conversion rates, maximizing online sales and expanding distribution of online advertising campaigns. Goodman, an online marketing consultant, helps web developers and online business owners master the Google Quality Score system in order to write and test web content while filtering out inappropriate prospects. The author also explains how to use Google Analytics to measure conversion rates, bidding, web traffic, profits and other metrics. (Check catalog)
Friday, July 10, 2009
Winning results with Google AdWords
by Andrew Goodman. Now in its second edition, this guide for using Google AdWords features new strategies for selecting and grouping keywords, increasing conversion rates, maximizing online sales and expanding distribution of online advertising campaigns. Goodman, an online marketing consultant, helps web developers and online business owners master the Google Quality Score system in order to write and test web content while filtering out inappropriate prospects. The author also explains how to use Google Analytics to measure conversion rates, bidding, web traffic, profits and other metrics. (Check catalog)
