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Thursday, August 13, 2009

How to write a business plan

by Mike McKeever. Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea; estimate operating expenses; prepare cash flow, profit and loss forecasts; determine assets, liabilities and net worth; find potential sources of financing; present their plan to investors. How to Write a Business Plan has been completely updated with the latest resources both online and off and also provides several sample business plans. (Check Catalog)